Jul 06, 2022
In Fashion Forum
I'm a sucker for a good conference, especially when there's a dynamic hashtag to keep me entertained. The phone number list ability to discuss presentations with other delegates phone number list as they happen is extremely powerful. On some level, there's a childlike feel to exchanging comments during a live event, akin to passing notes back and forth in class. (Yes, this can sometimes include the phone number list speaker's heckling on stage.) On the phone number list other hand, discussion can enhance and support the phone number list content being broadcast, especially if the audience is looking in droves for additional information such phone number list as: finding links, adding new viewpoints, confirming statistics, or sharing case studies. complete mentioned only during the passage on stage. Last year, I was invited to give a keynote on social media at an annual conference for conference organizers (yes, very meta). In the phone number list afternoon, I also co-hosted a social media breakout session for events with the awesome Adam Franklin. What surprised me was how few delegates were active on social media. For many, social media somehow happened phone number list at their events, neither endorsed nor embraced. Slapping a hashtag on promotional material might be beyond their thinking. Social media for organizers These days, if an event doesn't have a hashtag (or if the phone number list hashtag isn't promoted enough), the public usually creates at least one or two before morning tea. Unfortunately, having a number of improvised hashtags can mean that none of them get the momentum needed phone number list to take off. The hashtag is also a great way for organizers to answer questions, make announcements, promote the upcoming agenda, gather feedback, monitor reactions, and of course, join in the fun. That's why it's best to have a dedicated staff member or trusted volunteer to constantly monitor and interact with the phone number list various social media channels throughout the event. Unfortunately, some event planners waste that social media momentum. Before the phone number list event, there could be lots of content and discussion, maybe even a LinkedIn or Facebook group; but once the chairs are stacked and the phone number list bar tab is paid off, social media activity is also packed. Nine months later, when it's time to ramp up promotion for the phone number list next event, they're back to try and rekindle a cold audience. If you're going to use social media to promote and grow your event every year, you need to be active year-round. You can't expect an audience to stay interested if you only show interest in them when there are tickets to sell. Event apps are also increasingly common, allowing delegates to access the phone number list agenda, view profiles and, of course, share updates with other app users all in one place. It's usually a simple process to get updates shared in the app pushed to social channels with a tick or two. However, I've yet to see an event app that can pull updates shared directly to phone number list social media so delegates can follow the full conversation in one place.