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Shormila Shormi
Jul 31, 2022
In Fashion Forum
In 1997, the annual sales of Wal-Mart, which is rapidly expanding around the world, exceeded 100 billion US dollars for the first time. It was also this year that Wal-Mart set its sights on Germany in Europe. The wealthy Walmart acquired 21 self-service stores under the German hypermarket operator Wertkauf at a price of 1.2 billion euros, making a strong entry into the German market; the following year, it acquired 74 supermarket chains under Interspar, another German retailer. It became the fourth largest retailer in Germany. Just when the spring breeze was complacent, the "foreign households" Wal-Mart encountered stubborn resistance from a domestic force in Germany, coupled with phone number list the lack of adaptability to foreign countries, Wal-Mart's operating conditions were declining, and finally announced in 2006 that it lost 1 billion US dollars in Germany. Complete withdrawal from the German market. The "big brother" who forced back Wal-Mart became famous and proud of himself. This "leading brother" is ALDI, known as the "poor man's supermarket", and its Chinese name is Ao Leqi. Perhaps the vast majority of Chinese have never heard of this retailer from Germany, but it is a household name in Europe. Not long ago, Oleqi opened two stores in Shanghai, officially opening the road to gold nuggets in the Chinese market.
From grocers to beating off Wal-Mart, how does the "poor man's supermarket" counterattack?
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Shormila Shormi

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