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Robiul Islam
Jun 29, 2022
In Fashion Forum
If you have a large paid search account, sell many different types of products, or are advanced with your setup and segmentation, you can dig deeper into this step. You can tag your search traffic in the bucket based on what was searched for, so your remarketing creative can better match user intent. For example, you get a lot of searches for your brand compared to your competitor – maybe people are price or feature shopping or looking to change. Say you want to do some custom tagging on the search side for anything to do with people who shop comparatively, those UTM references are readable on Facebook. align creation Suppose you want to segment those people who do comparison shopping between you and your challenger. Advertising Continue reading below When you bundle logo design them together, you can now deal with them separately, as they are obviously different from a user who is just looking for an all-encompassing solution. Comparison shoppers evaluate different criteria. So when they appear on Facebook, you can show them more specific ads for that purpose. You can run ads like these. Shopping Comparison Other ways to consider You can start being very specific about what their intern is. Advertising Continue reading below You know they are looking for what can help you stay ahead of them and keep repeating that message. Some other ideas to consider: Comparisons of competing brands. Models / brands wanted. "Alternative to" research. Search “How To”. "What" search. Use platform targeting Another thing you can consider is using targeting on other platforms such as LinkedIn. Although LinkedIn advertising is expensive, it can really work to your advantage if you use it the right way. When thinking about expensive media, remember to: Use platforms for the data they have. Enjoy cheaper services on other ongoing platforms. Advertising Continue reading below If you take advantage of this more expensive data, you also have the option of following these users on the cheaper platforms and leveraging this cheaper medium for remarketing. Basically, you buy that traffic in one place and then persist with your messaging in another. Buy it in one place, persist in another
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Robiul Islam

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