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monira khan
Jul 30, 2022
In Fashion Forum
Product positioning: A "picture memorizing word software" developed for English learning. The software provides interesting pictures and example sentences for each word, making memorizing words a pleasure. Product features: The main gameplay country email list of Baici Chopping is to gradually memorize words through repeated memorization of pictures, audio and pictograms, and users can also gain a sense of accomplishment through "Chopping Words". business model: The sale of peripheral goods, including English reading materials, word books for exam preparation, stationery and cultural and creative products; Drain users to iReading or other subordinate apps through the Baicizhan app, sell courses or unlock English books through the membership mechanism; Obtain "copper plate" through "killing family activities" to stimulate users to redeem coupons for consumption. 2. User Analysis 1. Geographical distribution According to Baidu Index data: As of July 2020, the users of Baici Zhan APP are mainly distributed in coastal cities and areas where colleges and universities are concentrated, and coastal cities with higher English proficiency requirements have become the main user groups of the APP . 2. Population distribution Judging from the data in June, the male users of Baici Zhan APP are slightly higher than those of women, and the age is concentrated between 20-29 years old, tending to be younger, mainly students and young workplace groups. Considering the geographical distribution, young people in dense colleges and universities who are under pressure of English use the Baici Zhan APP more, which is in line with Slogan, the "big killer of English exams". 3. Product structure 1. Functional structure 2. Functional Analysis The main functions of Baici Zhan APP are mainly analyzed from three aspects: word memory, social promotion, and product sales. The product uses two major sections of content to emphasize the APP's word memorization function, from the first recognition to deep memory. When users are no longer satisfied with individual learning, they can enter "Learning Small Classes" or "Word Battles" to learn through group learning, or they can also use "Jianjia Activity" to encourage users to share learning, punch cards and circles, and get rewards. Finally, users Items can be purchased by redeeming the earned rewards for coupons. The above methods ensure the maximum exposure and product sales of the APP. The following is a detailed analysis of the three functions: 1) Word memory: The main function of Baici Zhan is to memorize words. The two major sections of "words" and "training" are emphasizing the memory of words from different angles and in different ways. Users can choose their own word books and make study plans. Here, they can understand and recognize words from word pronunciation, picture and text example, English interpretation, and word pictogram; they can also search words directly on the "Words" page without switching other apps. "Start memorizing words" helps users to initially memorize words. The main ways to play are:
Baici Zhan product experience report: "I" is not only an English learning APP
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monira khan

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