Forum Posts

Meherul Haque
Aug 02, 2022
In Fashion Forum
The pandemic has relegated most of us to pixelated images in Zoom meetings. While some activities will return to their pre-pandemic state, building relationships and feeling close is more difficult than ever. That's why sales and marketers should take advantage of the latest digital marketing tools. Not just traditional sales and marketing apps in the cloud, but apps with rocket boosters. More importantly, tools used by customer-facing staff should incorporate historical information to facilitate automation. Many back-office tools Industry Email List such as ERP (Enterprise Resource Planning / centrally managing and effectively utilizing people, goods, money, and information) and supply chain management adopt AI-driven automation, but the front office (sales, marketing, services) remain the last non-automated processes. why? Sales and marketing people have considered their role more of an art than a science. We have also clung to the idea that intuition and creativity are what set us apart. It's true, but not the way they think. Bringing Science to Customer Experience For example, most salespeople think they know the best cases to cite in a sales call. He has used the case successfully in the past and has been involved in the transaction himself, so he feels comfortable talking to him. However, machine learning and AI have been shown to be able to use more complete data sets to identify the most successful sales practices in specific industries, geographies and company sizes. These suggestions help salespeople increase their chances of closing a sale. And it is a better yardstick for judging the value of a case than anyone's intuition. Similarly, marketers believe they know the best creative for a particular campaign, but again, this relies on a form of confirmation bias. AI-driven tools can actually derive the best creative for a given campaign, learning from the experiences of other marketers across the organization. However, there is still plenty of room for creativity in individual cases such as marketing creative development, storytelling, and explaining the “why” of a particular pitch. AI simply provides the right sales or marketing material at the right time. Marketers need to be creative with their branding, tailoring what they offer to customers through their products and services based on feedback, and explaining what a particular product does. But salespeople and marketers should welcome tools that let machines help them do their jobs and eliminate variability in performance.
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Meherul Haque

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