Let's first look at the first four seasons of Tucao conference. The players and guests are all confirmed and arranged according to the timeline; in the executive list fifth season, the rules of the game have changed, from the known fixed arrangement to the unknown grouping, the selection of the main coffee, to the elimination of guests. Turn the known into the unknown, and turn a flat single-game TalkKing into a competition between games. The mechanism executive list of horse racing, the law of survival of the weak is the survival law of nature, the concept has been spread in Ali, and it is also a common strategy in the process of product operation.
The horse racing mechanism has four advantages in product design and user strategy. Motivated the desire of guest users to win: The original relatively simple mutual complaints turned into competition and team scores, and the change of executive list direction inspired all participants to go all out and quickly activate the participating guests. Increase the user's sense of unknown and curiosity: users are always watching the fun and don't think it's a big deal. Whoever executive list is eliminated is always designed by the crew, but following the rules of the game, the user's sense of participation and unknown is mobilized step by step.
Increase the sunk cost of guest users: The users here refer to the B-end users who participate in the guest on stage. When the guest participates in the executive list competition, once the investment is in, they will not leave the field quickly. Once they enter the state, they will cherish the previous efforts, which will lead to more investment. Increase the user replacement cost of the user audience: The user here refers to the C-end user of the voting executive list audience under the stage. When users pay full attention to a certain main coffee or guest, they naturally follow the program.