Still can't find a leash, or even a link to the category that has leashes. So where are the leashes? Leashes are actually on the category page called On-The-Go. Unless you created the site, it's not at all obvious. Once you figure that out, you can see where the idea came from: the category includes harnesses, LED spotlights, and other types of products for when you're on the go - not just leashes. However, this labeling makes it more difficult to find the desired product. The problem is that the rest of the categories are organized around product types, not usage scenarios. It is therefore not expected near other labels such as Colliers and Harnesses.
The On The Go category is where fax list you'd need to go to find leashes. Not quite intuitive given the rest of the information architecture is based around product types rather than use scenarios. The On The Go category is where you need to go to find leashes. Not entirely intuitive given that the rest of the information architecture is based on product types rather than usage scenarios. (Use Case Scenarios can also be a valuable way to organize your navigation. And they can be great for upselling and increasing average order size through bundling. Besides On The Go , imagine different dog bath products for a bathtime category, or books, teddies, and crib accessories in a bedtime category on a baby products site.) Advertising Continue reading below Padani makes the same mistake of not creating clear categories.
Their Gifts - For Her category offers us gifts for the special moments in life, such as birthdays, weddings, army recruitment, and more. However, except for a few items, it's unclear what specific occasions they are for, making you question whether you're on the right page. Is it really a gift for her special occasions? If it's gifts for special occasions, shouldn't it be clearer which gift is for which occasion? Padani gifts - what belongs here? To make matters worse, items that fall into these categories are not listed. For example, many of their rings are not although they are suitable for those occasions. Advertising Continue reading below Summary An e-commerce website can miss conversions by making it too difficult for visitors to find the right product or simply buy it.