Before talking about the new business, we must first say what kind of mission it undertakes - to increase the transaction flow, how to increase it?
Adding up the same two round trips through the same account becomes an order, and the total amount of the order is the sum of the two transfers of the same money; for example, if a user buys a package of 10,000 yuan, when the package is refunded After refunding 9000, this 9000 is also added to the order, and a single order becomes 19000.
Adding up multiple orders, is the entire transaction flow beautiful? Although the money left on the platform is only 1,000 yuan, you should understand by now that the purpose of raising the turnover is 2VC.
First, clarify the main links of the circulation of an order. When the user places an order to buy a luxury package, he chooses the "unlimited refund" service when paying. After the payment is successful, the payment amount of the order is recorded as an income flow into the account; Days later, the user initiates a return, and the money withdrawn after the return is successful is actually refunded to the user financially, but at this time, the money returned is recorded in the current account, and the infinite return is completed. The circulation process of the order is as follows shown:
Figure 2 - Order principle illustration diagram
Whether this matter is established or not is a strategy at the company level. For product managers, what needs to be considered is the feasibility of the demand and how to proceed smoothly. I am in charge of the project, so I need to pay attention to how to proceed the project smoothly, and at least answer the following four questions:
Question 1: Is it e-commerce?
It is a business similar to e-commerce. In fact, the unlimited refund here is equivalent to freight insurance, but the term is changed; the design and copywriting should explain the name of unlimited refund clearly, so that users can easily understand, at least in Product detail pages, order confirmation pages, order payment success and return pages all need to explain what the essence of the service is.
At the functional level, it is relatively simple. The pages with more functions are the APP-side order page, the merchant background and the order management page of the main platform background. The important logic is the merchant's account split ratio and timing. At the same time, the rules also Be clear.
Question 2: Can the supply chain and employee capabilities be translated?
can! The supply chain uses the packages currently leased on the platform, first communicates with some package owners about new business and their willingness to participate, and divides the packages that are willing to consign into the inventory of unlimited return goods at the same time; there is no problem with the ability of employees to shift, and the current category There are only luxury bags, whether it is quality inspection or quality control, or answering questions and delivery, they can be proficiently taken over. There are no problems with these two elements, and new business can be launched more smoothly.
Question 3: Is it sustainable?
Sustainability. According to the analysis of the current accumulated order data, 30% of the packages will be bought out by users after they are rented out. Therefore, 30% of the user demand for rental resale exists, and the sustainability is country email list relatively high.
Question 4: What about growth?
From the current point of view, growth can only revolve around new user exclusives and black card members (membership cards for rental business). Among them, the functions of new user exclusives need to be strengthened on the home page, and the operation needs to ensure that there is no product selection. Losses and packages have a certain scarcity, and the price should not be too high; and black card members can add unlimited refunds, and users who already have black card membership privileges can enjoy a 10% discount.
Have been clearly considered, and the business can be understood as the following diagram; the product needs to consider how to quickly start the business. The new business grows out of the existing business, and this state is the most important. Okay, startup difficulty is a bit easier than starting a completely new business.